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Hoover Color and Ecoat develop coatings formulations
CATHAY INDUSTRIES announces joint project for more environmentalism

Ninove, 27 June 2017. Hoover Color, a division of CATHAY INDUSTRIES, and Ecoat, the French developer of bio-based chemistry for the coatings industry, have started a collaborative project to develop coatings formulations on the basis of environmentally friendly raw materials. In this project Hoover Color holds responsible for the pigments side, whereas Ecoat contributes the binder products.

For the development of coatings formulations on the basis of eco-friendly raw materials Hoover Color and Ecoat have recently entered into a partnership project. Image: Ecoat
For the development of coatings formulations on the basis of eco-friendly raw materials Hoover Color and Ecoat have recently entered into a partnership project. Image: Ecoat

"Our target for this collaboration is to actively open up new markets for CATHAY's product range in Europe and other regions that have a strong tendency towards environmentally friendly applications. As highly innovative industry partners, Ecoat and Hoover Color strengthen our performance driven by the intention to act in an environmentally conscious way", says Axel Schneider, CEO CATHAY INDUSTRIES EUROPE.

Eco-friendly iron oxides

CATHAY's new American division Hoover Color is a pioneer in the field of sustainable pigments: The company is one of the market leaders in naturally occurring semi-transparent raw and burnt umbers as well as in eco-friendly transparent iron oxides for the paints and coatings industries. According to the slogan "making the world a cleaner place", Hoover Color recovers iron oxides from abandoned coal mining drainage and converts waste streams into transparent EnvironOxide® pigments. Through this unique process, waste waters get purified and the solid substances are turned into high quality pigments. Application areas for EnvironOxide® products are among others paints and coatings for wood and metals.

 

Ecoat develops and produces bio-based alkyd polymers supported by patented technologies. Logo: Ecoat
Ecoat develops and produces bio-based alkyd polymers supported by patented technologies. Logo: Ecoat
As a division of CATHAY INDUSTRIES Hoover Color provides naturally occurring semi-transparent raw and burnt umbers as well as eco-friendly transparent iron oxides. Logo: Hoover Color
As a division of CATHAY INDUSTRIES Hoover Color provides naturally occurring semi-transparent raw and burnt umbers as well as eco-friendly transparent iron oxides. Logo: Hoover Color

Bio-based emulsions

Ecoat pursues a strategy similar to Hoover Color’s in order to develop binders for waterborne coatings. By using bio-based raw materials and designing production processes with significantly reduced energy consumption, the company develops and produces bio-sourced emulsions for architectural paints on the basis of patented technologies. The product range also involves functionalised emulsions with e. g. formaldehyde scavenging or self-crosslinking alkyd. For metal and wood care, Ecoat supplies alkyd urethane dispersions. The portfolio is completed by the full range of solvent-based conventional as well as urethanized or thixotropic alkyd resins. “By developing colour formulations for our customer base, we are convinced to establish our portfolio more strongly in the market. Hence we are pleased to be able to move ahead with Hoover Color as the ideal partner”, says Olivier Choulet, CEO of Ecoat. Established in 2011, Ecoat runs its Headquarters as well as Research and Development in Grasse, South France. The fabrication is located in the biggest French chemical cluster near Lyon.

 

Charles Hoover, President of Hoover Color Corporation, is pleased with the Ecoat cooperation: "As we are both moving in the same direction of eco-friendly coatings formulations, I'm convinced of successful project results." Image: Hoover Color
Charles Hoover, President of Hoover Color Corporation, is pleased with the Ecoat cooperation: "As we are both moving in the same direction of eco-friendly coatings formulations, I'm convinced of successful project results." Image: Hoover Color
Olivier Choulet, CEO Ecoat, looks forward to a productive teamwork with Hoover Color: "By developing colour formulations for our customer base, we are convinced to establish our portfolio more strongly in the market. Hence we are pleased to be able to move ahead with Hoover Color as the ideal partner." Image: Ecoat
Olivier Choulet, CEO Ecoat, looks forward to a productive teamwork with Hoover Color: " By developing colour formulations for our customer base, we are convinced to establish our portfolio more strongly in the market. Hence we are pleased to be able to move ahead with Hoover Color as the ideal partner." Image: Ecoat

Sustainable coatings formulations

Developing alternative coatings formulations based on sustainable materials, Ecoat and Hoover Color raise the industries' awareness for a "green" approach. By providing the eco-friendly pigments of this joint project, CATHAY INDUSTRIES supports applicators in reducing their ecological footprint.